
Chances are that you’re here because you’ve asked yourself this question before:
It’s a simple question that I’ve yet to find a real answer to. Lots of people try to answer the question in a roundabout way with tips and suggestions—post more photos and videos, use fill-in-the-blank posts, keep your post length short, etc. I’m even guilty of doing this. But the truth is that these tips don’t really help social media marketers understand what...