It’s Official: 1st Page of Google to be Replaced Entirely by Paid Results!

Rumours are pouring out of Google HQ that certain highly competitive organic search terms are soon to be phased out on the first page results. Furthermore, come Christmas 2014 there’s a very real possibility of a blanket change to the first page search that will see organic terms being entirely replaced by paid results.

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SEO for Startups & New Businesses: An 11 Step Plan

SEO for Startups

You're starting a new business. You have a great idea or product, some money to invest, eager customers, and great workers.

With the business model and process elements covered, now is the time plan out how to succeed in search and discovery digital contexts.

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Schema & International SEO – Everything You Need to Know

Schema - international network

When done right, Schema markup can give a lift to international campaigns.

Schema.org, which is supported by all major search engines, provides what we call structured data markup. Launched in 2011, it is now recommended by Google as opposed to any other markup.

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Matt Cutts on How to Tell Google When Multiple Domains are Related

Matt Cutts

With all the unnatural linking penalties happening last couple years, many webmasters have become concerned about whether they should link to related websites under the same company. Whether it is something like linking between different country specific websites for the same company, or merely linking between similar websites owned by the same company, many people are concerned about what they should and shouldn't be doing.

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3 Ways Merchants Can Gain More Visibility on Google

3 Ways Merchants Can Gain More Visibility on Google

There are far more than 1 million Google advertisers. Even if your products are priced competitively, you have flawless SEO, and your PPC campaigns (Product Listing Ads Campaigns and text) are optimized, you have some steep competition on Google.

Here are some easy ways to get a leg up on your competition that don't require too much work.

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The Ultimate Guide to Google AdWords Conversion Types

Google AdWords

Earlier this month, Google AdWords officially launched Flexible Conversion Counting, a new type of conversion that allows advertisers to track the types of conversions that are most valuable to their business.

This change changed how conversions appeared in our AdWords interface – “Conversions (1-per-click)” changed to “Converted Clicks” and Conversions (many-per-click) changed to “Conversions”. For many PPC professionals, we just made a mental note, updated some reporting templates or our data warehouse and moved on.

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