For the longest time, the idea of marketing has been entwined with persuading people to buy a product or avail of a service for a profit. This outlook does not make it immediately apparent that marketing and all its techniques and methods can be used to push for an agenda that is not commercially-oriented but instead aims to cause social change. Social marketing differentiates itself from all other branches of marketing with its end goal of benefitting the target audience, not the persons or the organization doing the marketing.
 |
| What is Social Marketing? |
