The dream of every webmasters and bloggers is to see their content ranking higher in search results for their targeted keywords.
It's not news again when we say the position of a page in serp is determined by the quality natural links pointing to that page, because it will prove to search engines especially Google, that your page is useful, unique and very informative, when people link back to your content for reference purpose and Google will definitely reward you by placing your page in a better position in serp. But Google detest the practice of linking to unrelated pages, when a fashion site is linking to a auto repair site is just confusing and will be consider as paid link by Google.
