The Ultimate Guide to Google AdWords Conversion Types

Google AdWords

Earlier this month, Google AdWords officially launched Flexible Conversion Counting, a new type of conversion that allows advertisers to track the types of conversions that are most valuable to their business.

This change changed how conversions appeared in our AdWords interface – “Conversions (1-per-click)” changed to “Converted Clicks” and Conversions (many-per-click) changed to “Conversions”. For many PPC professionals, we just made a mental note, updated some reporting templates or our data warehouse and moved on.

Read More