Many strategies have come and gone within your PPC campaigns this year. Launching numerous initiatives can have an unwelcome side effect: remnant changes and content can linger within your account and impact your long-term performance. Now is the time of year to review your campaigns to clean up, synchronize, and spot check.
"Remnant changes," mean the alterations that were inadvertently left active in your accounts. I'm sure you're careful to double-check all your changes, but PPC moves fast and things can get missed even with the keenest eyes – especially if multiple people work on an account.
